We're two Aussie mums with seven kids between us. Between all those babies, we've done the night feeds, the tears, and the second-guessing. And we've felt the guilt that so often comes with formula feeding.

Where the guilt comes from

From the moment you're pregnant, you hear one message again and again: breast is best. There are classes, support groups and endless advice for breastfeeding parents. But when breastfeeding doesn't work out, or you choose formula, the support often disappears. Many parents are left feeling like they've failed, before their baby is even a few weeks old. If that's you, please hear this: you haven't failed. You're feeding your baby.

Why we started Missta

When we were in the thick of it with our own babies, we noticed how little support there was for formula-feeding families. There was no simple, portable way to prepare a safe bottle anytime, anywhere.

So in 2017, we set out to create one. It took two years of hard work to bring our idea to life and in October 2019 the Missta Bottle launched as Australia's first baby thermos designed specifically for formula feeding.

But Missta became more than a bottle. It became a community of parents supporting each other without judgement. Today, more than 50,000 Aussie parents have used a Missta Bottle.

Things we wish someone had told us

• Fed is what matters. A healthy, fed baby and a supported parent are the goal.
• Your feeding journey is yours. Exclusive breastfeeding, combo feeding or formula only are all valid choices.
• You don't owe anyone an explanation. Not the stranger at the shops, and not the relative at Christmas lunch.
• Formula feeding has its upsides. Partners can share night feeds, and you can see exactly how much your baby is drinking.
• Asking for help is strength. Your child health nurse or GP is there to support you, whatever way you feed.

You're not alone

If you're feeling guilty, overwhelmed or judged, you're not the only one. So many of the parents in our community have felt the same way. Come and find us on Instagram, share your story and know there's a whole community of parents cheering you on.

New to formula feeding, or not sure where to start? We've put together a free Formula Feeding Guide for Beginners, packed with the practical tips we wish we'd had. Download your free guide on our website.

And if you're looking for a way to make formula feeds simpler, the Missta Bottle was made for you, by parents who've been there.

With love, The Missta mums